Killer Email Copywriting Tips – 3 Astonishing Strategies You Need To Know
Obviously, if you have done IM for very long, you know that the “money is in the list”. And you also know the importance of email copywriting for making that happen. If you have been holding back on creating a list because you think you cannot write well, then hold on a minute. Perhaps you try yourself how to make a website. If you can do this, you can learn how to write. So it is with writing and copywriting, you can learn how to do it and reverse the course of your business.
First of all, when you are sending out an e-mail, and there is a link in it, you just need people to click on the link. Yes, you want to provide good information, etc, but your most desired response is to get the click through. It is not advisable to try to be overly clever. If you are too obvious with your tactics, people will see your true intentions. One effective approach is to leave them hanging at the end, and do it very well. You can really motivate people to click by weaving a story that emotionally moves them. After people click through to your money site, you don’t want them to feel wanting, which can happen if your story over embellished everything. People should desperately want more information. Leave them aws whitepapers hanging, and they will click through.
Let’s take a look now at some commonsense email marketing advice for a second. This is something most people know, though they may not remember. You need to be careful and comply with email spam filters. Your words must be chosen very wisely. For the most part, you can use most expressions and figures of speech when sending an email.
Yet they are in the spam filters and will trigger them, thus causing your email message to never be seen. To find out what these words are, simply use Google, and do a search for them. Then study them or print them off and keep them handy. And by using this list, this is a very easy way to make sure that your emails get through to white papers and case studies your subscribers.
One way to get people to take action is to add what is called a “call to action” in your email. Think a little out of the box and try to be creative with them. You are basically telling people that if they click on the link, they will be taken to a webpage with something that will be beneficial for them. For instance, you might want to tell them that they will save time and money from the benefits on the other side. You want them to click the link – that is what the action is, and that you are motivating them to do in a creative way. This call of action is no different than dangling food in front of a horse – you are telling them about benefits that they can only access by taking action.
You may have noticed that some of the email copy tips in this article have not only been around a while, but have been profitable for many. It isn’t just about the copy that you write when it comes to email list marketing – remember that! To avoid becoming an unhappy IMer, try not to do too many things wrong, and do your best to write the best email copy that you can.