Intro to Copywriting (Plus Some Advanced Stuff)
If you want to do copywriting, don’t feel intimidated! Even the great ones have problems now and again. In order to get a sales page just right, one of the better copywriters in the US rewrote a sales page 20 times or more. He did it so many times because his client failed to like anything that he wrote. You really shouldn’t let this story scare you, or think that you will fail as well. You need to get better at writing, improving your knowledge every time you try.
There is a thing called AIDA (Attention, Interest, Desire, Action) and right now we are going to talk about Interest. It isn’t possible to go straight from grabbing attention to huge desire–the process simply doesn’t work that way. People are going to be reading your copy or content for the very first time. You need to warm them up and you do that by generating interest. The idea situation will be one in which you are getting targeted traffic, which is already interested. You shouldn’t leave it with light interest, you truly need to make them interested by talking about both the problem as well as your solution. There are so many ways to do this but at the bottom of everything is the search for something that they actually want or actually need. All of the best headlines that have ever been written have had a few things in common, even when all they have failed to use all of the tools at their disposal. Headlines are quite short but they present the writer with quite a few problems. Writing headlines a reader won’t be able to resist and that will get them to keep reading is a real art. An incredibly effective headline writing component is the offering of specifics. You do not actually have to do this, but specific details can be quite compelling and are really good at grabbing attention. Use something descriptive but specific or a specific piece of data that will force the reader to stop and think for a minute. The more truthful your numbers and information, the better off you will be. So go after some specifics when you are writing your content headlines.
A USP (unique selling proposition) can do amazing things for your business. I see them all the time on various business vehicles, and most of them are complete fails. USPs fail because the person who thought it up and conceptualized it typically haven’t got any idea about what serves to be a good USP. There are a bunch of things that go into communicating your USP, the most important to work on is that of being “unique.” This refers to your product or service and obviously something has to be unique about it. Even when you are simply selling pizza to people, you need to find a way to make this service seem unique. This means that your competition doesn’t (or can’t) do the thing you do. It’s possible to come up with a lot of these things for your product or your service, you simply need to think about what that is. If you read and study copywriting long enough, you’ll notice that none of it’s hard to understand. About half the battle is recalling the things that you have already get more info learned. From this point it becomes a matter of knowing what to use and when to use it because these things matter quite a lot when it comes to your copy.